MasterCard Mobile at A38 Ship Awareness campaign for mobile payment

MasterCard Mobile at A38

Project description | As a part of a long term partnership, A38 offers the possibility for clients and concert-goers to purchase tickets by MasterCard Mobile payment method. We initiated an awareness campaign via indoor and online elements (eg. indoor posters, flyers, newsletter and website alerts, social media posts etc.) to raise the willingness to purchase by smartphone apps. The headline (Do you go to gigs with your mobile?) ironically refers to the key visual photo which depicts a more and more common moment when the fans rather use their cellphones than enjoy the performance.

My role | concept, briefing, copywriting, media planning
Art director | Tóth Andrej
Photography | Somay Márk
Project manager | Lozsádi Dániel