Halmos Béla Program Arculat | Identity

Halmos Béla Program logoProject description | As the most important governmental support programme, Halmos Béla Program ensures financial backing for the folk music in Hungary and the Carpathian Basin. Halmos Béla Program was established in 2017 and the reatively young organization needed a strong and demonstrative visual identity. We have found these elements in the colours of the national banner and the motifs of traditional Hungarian instruments and flower symbols.  For more info see the brand book

My role | Concept, briefing, supervising, project management
Art director | Tóth Andrej

Halmos Béla Program logo

Halmos Béla Program logo

 

Képző 2017 A Diákhitel Központ művészeti pályázata | Art tender of Diákhitel Központ

Diákhitel Képző 2017

Project description | Diákhitel Központ is the leading agent in Hungary in the field of student loaning. The bank focuses on youth-related social topics through its CSR programs. Being one of these initiatives, Képző is a recurring art tender exclusively for students of high schools and universites in Hungary. This year, the subject of the tender was ‘the impact of technological development on our everyday life‘, and the patron of the action was the renowned Hungarian singer, Anna Pásztor.

My role | Concept, briefing, copywriting, catalog editing, jurying, project management
Art director | Tóth Andrej
Film editor | Lázi Dóra
Project manager | Nyitray Dániel

Képző 2016 A Diákhitel Központ művészeti pályázata

Diákhitel Képzó 2016 plakát

Project description | Diákhitel Központ is the leading agent in Hungary in the field of student loaning. The bank focuses on youth-related social topics through its CSR programs. Being one of these initiatives, Képző is a recurring art tender exclusively for students of high schools and universites in Hungary. This year, the subject of the tender was ‘the possibilities of the integration of handicapped people‘, and the patron of the action was the renowned Hungarian film director and television celebrity, Attila Till.

My role | Concept, briefing, copywriting, catalog editing, jurying, project management
Art director | Tóth Andrej
Film editor | Lázi Dóra
Project manager | Nyitray Dániel

Ethno Music CD sleeve

Ethno Music

Project description | ‘Ethno music – old traditions in new ways’ was a project to establish a vivid cooperation between modern ethno artists in the wider region of the V4 countries. A38 Ship established a creative team of artists working with ethno music through a modern approach. Five artists were going to create a set of tracks based on the traditional music of their region. The set was published and also performed in five countries presenting the ethno music of the region in a new modern style.

My role | Visual concept, briefing, copywriting, sleeve notes, editing
Art director | Tóth Andrej
Photography | Emil Chalhoub
Project manager | Kozlov Sándor

MasterCard Mobile at A38 Ship Awareness campaign for mobile payment

MasterCard Mobile at A38

Project description | As a part of a long term partnership, A38 offers the possibility for clients and concert-goers to purchase tickets by MasterCard Mobile payment method. We initiated an awareness campaign via indoor and online elements (eg. indoor posters, flyers, newsletter and website alerts, social media posts etc.) to raise the willingness to purchase by smartphone apps. The headline (Do you go to gigs with your mobile?) ironically refers to the key visual photo which depicts a more and more common moment when the fans rather use their cellphones than enjoy the performance.

My role | concept, briefing, copywriting, media planning
Art director | Tóth Andrej
Photography | Somay Márk
Project manager | Lozsádi Dániel

A38 Magazine Havi programmagazin | Montly Programme Magazine

A38 magazin

Project description | A38 Magazine is a monthly, 20-24 pages, bilinguish (HU/EN), tabloid format newspaper. Its fanzine-like format evokes the golden age of indie music, when this kind of media bloomed. There are various and multiple genres in the magazine: reviews, interviews, photos, reports focusing mostly on the performers of A38 Ship. Download the first issue for more information

My role | concept, briefing, project management, supervision
Art director, typography | Tóth Andrej
Senior editor | Varró Eszter

Watch the trailer below

Bővül az A38 Hajó 2010 Brosúra | Brochure

Bővül az A38 Hajó

Project description | ‘Bővül az A38 Hajó’ (Expanding A38 Ship) is an informational brochure which contains detailed information about the architectural expansion of A38 Ship. The main aim of the brochure is to inform the decision-makers, event organizers, travel and advertising agencies about the conception, diverse possibilities, and technical equipments of the new areas. For more info download pdf file

My role | Concept, briefing, photography, copywriting, editing
Art director | Tóth Andrej
CAD blueprints | Váncza László