Képző 2017 A Diákhitel Központ művészeti pályázata | Art tender of Diákhitel Központ

Diákhitel Képző 2017

Project description | Diákhitel Központ is the leading agent in Hungary in the field of student loaning. The bank focuses on youth-related social topics through its CSR programs. Being one of these initiatives, Képző is a recurring art tender exclusively for students of high schools and universites in Hungary. This year, the subject of the tender was ‘the impact of technological development on our everyday life‘, and the patron of the action was the renowned Hungarian singer, Anna Pásztor.

My role | Concept, briefing, copywriting, catalog editing, jurying, project management
Art director | Tóth Andrej
Film editor | Lázi Dóra
Project manager | Nyitray Dániel

Képző 2016 A Diákhitel Központ művészeti pályázata

Diákhitel Képzó 2016 plakát

Project description | Diákhitel Központ is the leading agent in Hungary in the field of student loaning. The bank focuses on youth-related social topics through its CSR programs. Being one of these initiatives, Képző is a recurring art tender exclusively for students of high schools and universites in Hungary. This year, the subject of the tender was ‘the possibilities of the integration of handicapped people‘, and the patron of the action was the renowned Hungarian film director and television celebrity, Attila Till.

My role | Concept, briefing, copywriting, catalog editing, jurying, project management
Art director | Tóth Andrej
Film editor | Lázi Dóra
Project manager | Nyitray Dániel

Laibach az A38 Hajón Promóciós vírusvideó | Promo virus trailer

Project description | Renowned Slovenian industrial rock band and artist group Laibach made their performance at A38 Ship on 16 April, 2014. The main aim of the campaign was to raise awareness about the gig and to summarize briefly the band’s story and its historical impact on the Central European culture. Strongly alluding Laibach’s well-known liaisons and affairs with the Nazi symbols and externalities, this virus video based on the popular Hitler meme (a scene taken from Oliver Hirschbiegel’s Downfall), and narrates the Laibach band members’ doubts about the forthcoming Budapest gig.

My role | Concept, copywriting, re-editing
Promoter | Bende Zsuzsa

Ethno Music CD sleeve

Ethno Music

Project description | ‘Ethno music – old traditions in new ways’ was a project to establish a vivid cooperation between modern ethno artists in the wider region of the V4 countries. A38 Ship established a creative team of artists working with ethno music through a modern approach. Five artists were going to create a set of tracks based on the traditional music of their region. The set was published and also performed in five countries presenting the ethno music of the region in a new modern style.

My role | Visual concept, briefing, copywriting, sleeve notes, editing
Art director | Tóth Andrej
Photography | Emil Chalhoub
Project manager | Kozlov Sándor

MasterCard Mobile at A38 Ship Awareness campaign for mobile payment

MasterCard Mobile at A38

Project description | As a part of a long term partnership, A38 offers the possibility for clients and concert-goers to purchase tickets by MasterCard Mobile payment method. We initiated an awareness campaign via indoor and online elements (eg. indoor posters, flyers, newsletter and website alerts, social media posts etc.) to raise the willingness to purchase by smartphone apps. The headline (Do you go to gigs with your mobile?) ironically refers to the key visual photo which depicts a more and more common moment when the fans rather use their cellphones than enjoy the performance.

My role | concept, briefing, copywriting, media planning
Art director | Tóth Andrej
Photography | Somay Márk
Project manager | Lozsádi Dániel

Bővül az A38 Hajó 2010 Brosúra | Brochure

Bővül az A38 Hajó

Project description | ‘Bővül az A38 Hajó’ (Expanding A38 Ship) is an informational brochure which contains detailed information about the architectural expansion of A38 Ship. The main aim of the brochure is to inform the decision-makers, event organizers, travel and advertising agencies about the conception, diverse possibilities, and technical equipments of the new areas. For more info download pdf file

My role | Concept, briefing, photography, copywriting, editing
Art director | Tóth Andrej
CAD blueprints | Váncza László